Secret Weapon Lures - Absolutely The Best Value In Fishing!
recoil rig - free shipping
The Spinnerbait - Your Most Versatile Fishing Lure
Safety-pin style spinnerbaits account for over 12 million black bass caught in the U.S. every year. While many anglers carry dozens of specialized spinnerbaits to be prepared for any situation, Secret Weapon’s patented, no-tool, quick-change spinner blade attachments and innovative designs make conventional, first-generation spinnerbaits virtually obsolete.
SW Sidearm - a small change in design... a huge difference in performance!
Sidearm Spinnerbait More fish-attracting commotion in the water than blades in series.
Side-by-side interchangeable, free-floating, in-line spinner blades for unique flash and vibration.
Twice the attraction, twice the flash, twice the versatility, twice the value of conventional spinnerbaits.
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Top Picks for Spring 2009
NEW! Recoil Rig™, EZ Knot™, and a wealth of tips, tactics, and tricks that will make you a better fisherman.
NEW! The Pro Assassinator Crank, Spin & Buzz, delivers unparalleled performance, ease of use and it adapts to many changing conditions.
NEW! BoJoLe™ Flutter Spoon, The hottest lure ever devised by the Ol' Stump Bumper, Benny Hull. Its fame is spreading far and wide, this lure is catching bragging-size fish all around the world.
NEW! Kick'n Bass™ Fish Attractant, Seven "Big Fish" attracting scents now available. Pure Fish-Oils are fortified with proven fish attractants, fatty acids, proteins, scent and dispersion agents. The most concentrated fish formula's that have ever been created.

Perfect for the angler on your gift list
DISCOUNT GIFT CARDS... easy to buy, easy to use, always appreciated.
TackleTour Innovation Award - 2006

TackleTour:
"These lures are the first spinnerbait that I can honestly say I have gotten excited about testing. Not only do they offer a unique new tool to really "match the hatch," they also are engineered with many advantages. Superior action, increased displacement, better hookups, and extreme versatility are all functional advantages of the Secret Weapon Spinnerbaits. The overall implementation of this bait is exceptional. There are many products that are engineered well in theory, but not implemented well. SWL bucks that trend in a big way."[More]
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JULY PRIZE WINNERS
· Steve Del Balzo
· Roy Steed
· William Maddox
To claim prizes:
Call or e-mail by July 31, 2009
Pro's Showcase
Professional bass angler Randy Howell is helping Secret Weapon build its reputation as an innovator of premium, high performance fishing tackle for fresh- and saltwater sportfishing. Howell of Springville, Alabama, was ranked 8th in the Bassmaster Elite Series 2008 standings and will be a top contender again in 2009. "The Recoil Rig is the first thing to come along in quite some time that improves the way we can make fish bite," said Howell. [More]
New Intel
Chesapeake Bay, April 17 - BASS Pro and SFVU Prostaffer Lyle Atkins of Culloden, West Virginia captured big bass honors at the ESPN Bassmaster Northern Open with a 6-pound, 2-ounce largemouth. [More]
Gadsden, AL, March 28 - Secret Weapon Pro WBT angler Stacy Zhelesnik of Hoboken, New Jersey won first place honors on the Co-Angler side of the Women's Bassmaster Tour season opener on Neely Henry Lake. Congratulations, Stacy! [More]
Gadsden, AL, March 28 - Pro Anglers, SWL Pro Heather Broom of Sylva, North Carolina finished in 20th place in a field of 82. Other SWL Pros competing at Neely Henry were Lori Masters of Nashville, Tennessee (35th) and Secret York (65th) of Benton, Kentucky. Great job under very difficult fishing conditions!
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