Secret Weapon® Quickstrike Clear Water Master Pack
Gives Anglers 500+ Spinnerbait Combinations for Fooling Fish
Choose Body, Skirt and Blade Combinations Proven Effective For Finicky Bass

Brentwood, TN (July 21, 2009) — Savvy anglers know the secret to targeting wary clear water bass is to consistently present lures that best match forage, water/weather conditions and the “mood” of the fish. With the introduction of their new Quickstrike Clear Water Master Pack 500, the innovators at Secret Weapon have made it easy and convenient for spinnerbait anglers to find the winning combination big bass can’t resist, even in gin-clear waters or heavily pressured lakes where fish have “seen it all.” [More]

ICAST 2009 — Launch Pad for New Secret Weapon
Distributors and Dealers to inspect weapons at ICAST Booth 1767

Brentwood, TN (May 31, 2009) — In July 2009, the ICAST New Product Showcase will unveil an entirely new concept in fishing lures that Secret Weapon plans to unleash on sportfishing markets in September. [More]

Secret Weapon® Recoil Rig™ Teardrop Field Kit Provides Everything Anglers Need for Amazing Action
New Technique Catches More and Bigger Bass — And That’s No Stretch

Brentwood, TN (May 26, 2009) — Last year Rodney Long snapped the fishing world to attention with the introduction of his truly revolutionary fishing system, winning Best of Show at the Bassmasters Classic. Today, the Secret Weapon® Recoil Rig™ Teardrop Field Kit provides everything the angler needs to learn this new technique and start catching more and bigger fish the first day. Secret Weapon’s patented Recoil Rig is not a lure; it’s a new rig and technique that can be used to make any soft plastic lure more active and more effective. [More]

Elite Bassmaster Series Angler Joins Secret Weapon Team

Brentwood, TN (January 28, 2009) — Secret Weapon Lures, Inc. announced today the company has signed an endorsement deal with professional bass angler Randy Howell. Howell will help the company build upon its reputation as an innovator of premium, high performance fishing tackle for fresh- and saltwater sportfishing. [More]

Product Catalog Summer 09