Secret Weapon Press Room

FOR IMMEDIATE RELEASE

Joe Haubenreich, President, Secret Weapon Lures, Inc.
swljoe@secretweaponlures.com, 615-469-5710
www.secretweaponlures.com

Elite Bassmaster Series Angler Joins Secret Weapon Team

Brentwood, TN (January 28, 2009) — Secret Weapon Lures, Inc. announced today the company has signed an endorsement deal with professional bass angler Randy Howell. Howell will help the company build upon its reputation as an innovator of premium, high performance fishing tackle for fresh- and saltwater sportfishing.

Howell, of Springville, Alabama, is ranked 8th in the Bassmaster Elite Series 2008 standings and will be a top contender again in 2009. Look for Howell at the Bassmaster Classic on the Red River near Shreveport, Louisiana in February 2009.

”Randy Howell is an extremely gifted angler who shares our priorities of God, family and fishing. He has the attitude, experience, and skill it takes to win the Classic, and we believe that Secret Weapon’s Recoil Rig™ can help him attain that goal,” said Joe Haubenreich, president of Secret Weapon Lures.

”The Recoil Rig is the first thing to come along in quite some time that improves the way we can make fish bite,” said Howell. “It’s deadly on bedding fish!”

”I used to say the Recoil Rig is like putting a drop shot on steroids, but it’s more than that. It’s even more effective fished around docks, lay-downs, and cover,” said Howell. “One rod on the deck of my Triton is dedicated to the Recoil Rig at all times.”

”I use electronics to find heavy fish traffic areas — lanes where I can see fish funneling through. Usually we retrieve our lures through there and hope fish swim by just then, too. After casting a few times most anglers move on, leaving catchable fish behind. I can position a lure on a Recoil Rig right in their path and work it in place until the fish hits.”

”It’s making me change the way I fish... but there are a lot of places on the Elite tour this year where fish are used to seeing conventional presentations. I can’t wait to put soft plastics on a Recoil Rig in front of them; it will make them bite.”

Secret Weapon Lures manufactures premium, high-performance fishing lures and terminal tackle. Their spinnerbaits and buzzbaits, made in America’s heartland, were conceived on the clear rivers of Missouri and have been honed and tournament-tested on lakes and rivers across the U.S. To learn more about Secret Weapon Lures, go online to www.secretweaponlures.com or call toll-free 866-391-6108.

Product Catalog Summer 09