We’re always honored when sportsmen choose to put our fine products on their line. What is even more gratifying is when the men and women who put everything on the line for us can take a precious spare moment to reel in a few big ones with a Secret Weapon Lure. That’s why we’re proud to support our troops past and present around the world with special programs.

We’re always honored when sportsmen choose to put our fine products on their line. What is even more gratifying is when the men and women who put everything on the line for us can take a precious spare moment to reel in a few big ones with a Secret Weapon Lure. That’s why we’re proud to support our troops past and present around the world with special programs.

1. Free Secret Weapon Lures for active duty U.S. military and vets
2. Discount U.S. Military Gift Certificates

Free Lures

All U.S. service personnel and veterans may choose a free Secret Weapon Lure ($9.99 value) from our open stock with ANY other purchase of $7.99 and up. Instructions are below.

If you know of U.S. military veterans, National Guard, Reserves, or active duty personnel anywhere who love to fish, please pass this along. If you are non-service personnel and want to pick up a gift for the men and women now serving our country, we’ll extend the offer to you, too. Just pass along our thanks for what they do and have done to keep us safe and free. (This program works on the honor system. We expect and appreicate integrity. Thanks to the generosity of donors, Secret Weapon has now routed somewhere between $50-80,000 in fishing tackle to military members and veterans, and as far as we know no one has yet broken trust in this program.)

Instructions
1. Create an order of $7.99 or more on the Secret Weapon online store.
2. Type the word HONOR when prompted for the coupon code during check-out.
3. In the Comments field, tell us the product number or description of the spinnerbait or buzzbait of your choice. We will add it to your order at no charge.

Military Discount Gift Coupons

Purchase a Military Gift Certificate for someone serving in the U.S. Military, and Secret Weapon Lures will match your gift dollar for dollar and purchase fishing tackle for active duty U.S. Marines, Air Force, Coast Guard, Navy, and Army.

*New! TV Show and Website honoring our Nation’s Finest

Freedom Hunters debuts on TV this winter. Each week, the hosts will take returning soldiers on hunting and fishing adventures to say “thank you” for protecting our freedoms. Add this site to your favorites, keep up with the developments, and check back for viewing times.

Warriors on the Water

Each year, this outstanding event, founded and run by military vets, enlists the support of hundreds of volunteers, sponsors, and elite tournament anglers to treat the soldiers of Ft. Bragg and airmen of Pope AFB to a day on the water. If North Carolina is a little out of your range, or you miss the date, you still have plenty of opportunities to take a soldier fishing.

The words, “I support the troops” means little unless we demonstrate it.

Product Catalog Summer 09

Free Lure Offer With Our Thanks for
U.S. Active Duty Military & Veterans

DISCOUNT GIFT CARDS... easy to buy, easy to use, always appreciated.

TackleTour:
"These lures are the first spinnerbait that I can honestly say I have gotten excited about testing. Not only do they offer a unique new tool to really "match the hatch," they also are engineered with many advantages. Superior action, increased displacement, better hookups, and extreme versatility are all functional advantages of the Secret Weapon Spinnerbaits. The overall implementation of this bait is exceptional. There are many products that are engineered well in theory, but not implemented well. SWL bucks that trend in a big way."[More]